This activity, designed for international visitors, is offered three times a week and includes a vineyard and winery tour, as well as a gourmet brunch with wine tasting.

Vilafranca del Penedès, May 22, 2025. Familia Torres and Julià Travel present a joint wine tourism experience that allows visitors to enjoy the nature, wines, and cuisine of the Penedès region, connecting Barcelona with this historic winemaking area. Starting in May, international visitors will have the opportunity to book a wine and gastronomy getaway from the Catalan capital to discover the history and environmental commitment of Familia Torres —named the world’s most admired wine brand seven times— and to taste a selection of wines and traditional dishes prepared by the winery’s own restaurant.

The five-hour activity is offered in English three days a week (Monday, Wednesday, and Friday), departing at 9:30 a.m. from Barcelona’s Estació del Nord. The journey is made in a 25-seat premium coach, accompanied by a specialized guide. Upon arrival in Pacs del Penedès, visitors will be captivated by the beauty of the landscape, dominated by the majestic Montserrat mountain. After a walk through the Mas La Plana vineyard —a model of regenerative viticulture— guests visit the Waltraud winery, where Familia Torres produces its most iconic wines.

At El Celleret restaurant, located at the foot of the vineyard, guests will enjoy a brunch of traditional dishes and local products, paired with a selection of four wines from the winery. The culinary offer includes “coca de recapte” (with roasted vegetables and anchovies), Spanish omelet and tomato bread, vegetable cream from the restaurant’s garden, Catalan-style chicken and cheese selection, and for dessert, cottage cheese with honey from the same Mas La Plana estate.

With this new proposal by Familia Torres and Julià Travel, international visitors can enjoy a full wine and food experience in the heart of the Penedès region, easily and comfortably from Barcelona.

Book this experience here.

About Familia Torres – www.torres.es
Rooted in the winemaking tradition of the Penedès since the 16th century, Familia Torres founded its winery in Vilafranca del Penedès in 1870, over 150 years ago. Each generation has passed down a passion for wine culture with deep respect for the land and tradition, while also embracing innovation. Today, the fifth generation focuses on producing wines from unique vineyards and historic estates, regenerative viticulture, and reviving ancestral grape varieties to adapt to climate change. Since 2008, climate action has been one of the family’s main priorities, with adaptation and mitigation efforts to reduce CO₂ emissions.
Traditionally present in the Penedès, Conca de Barberà, Priorat, and Costers del Segre, Familia Torres also owns vineyards and wineries in Spain’s most renowned wine regions —Rioja, Ribera del Duero, Rueda, and Rías Baixas— as well as in Chile and California.
They are members of Primum Familiae Vini, an association of twelve of the most prestigious centuries-old winemaking families in Europe, and co-founders of International Wineries for Climate Action and the Regenerative Viticulture Association.

About Grup Julià – www.juliatravel.com
Grup Julià is one of Spain’s leading corporate groups specializing in global tourism services and sustainable mobility. With a presence in 20 cities across 8 countries (Spain, UK, Italy, USA, Argentina, Mexico, Andorra, and Morocco), the company serves over 12 million customers worldwide and operates a fleet of more than 450 vehicles.

The company is structured into three main divisions:

  • Tourism Division: Through its brands Julià Travel, Julià Tours, This Is Med, City Sailing, and Julià Tours & Tickets, it offers core tourism services such as tour operation and inbound travel services.
  • City Tour Worldwide Division: The City Tour brand is positioned as one of the world’s top tourist bus operators, transporting over 4 million passengers annually in top tourist capitals such as Barcelona, Madrid, London, Rome, and Mexico City.
  • Transport Division: Through its brands Autocares Julià, Autocars Nadal, Direct Bus, and Julià Premium, it specializes in charter, regular, special-use, and luxury coach transport services.

More information:
Isabel Vea, Communications Director, Familia Torres
M. +34 610 70 88 32 · ivea@torres.es · prensa@torres.es