Madrid, March 2024 – The Spanish Tourism Board announces the recent incorporation of Grupo Julià, a key player in tourism and sustainable mobility, as a Collaborating Company. With this addition, the Board further strengthens its position as a sectoral lobby promoting influential actions in favor of Spanish tourism.
With Grupo Julià, there are now 16 major tourism companies that have chosen to align their brand with the Spanish Tourism Board as Collaborating Companies. These new partnerships reinforce the spirit of cooperation that defines the Board and demonstrate its commitment to fostering a unified vision that drives the future of the sector.
Grupo Julià: Innovation and Sustainability in Mobility
With over 90 years of experience in the sector, Grupo Julià is positioned as one of the leading Spanish business groups specializing in global tourism services and sustainable mobility, with a presence in eight countries and more than 12 million clients worldwide. Throughout its trajectory, the company has maintained a business vision based on three fundamental pillars: customer safety, service quality, and continuous innovation.
The company is structured into three main divisions:
- The Tourism Division – through its brands Julià Tours, Julià Travel, This is Med, City Sailing, and Julià Tours & Tickets – covers essential tourism services such as tour operations and inbound tourism services, among others.
- The City Tour Worldwide Division, with its City Tour brand, has become one of the leading international operators of sightseeing buses, serving over 4 million passengers annually.
- The Transport Division, operating under the brands Autocares Julià, Autocares Nadal, Direct Bus, and Julià Premium, specializes in charter services, regular routes, special-use transport, and luxury coaches.
Among the company’s latest operations, key highlights include the award of the urban transport line between Sant Boi de Llobregat and Barcelona, the partnership with the UK’s largest bus operator to lead the sightseeing bus market in London, the acquisition of the This is Med brand for yacht rentals and corporate event organization in Barcelona, Costa Brava, and the Balearic Islands, as well as the purchase of Autocares Padrós.
“We are delighted to welcome Grupo Julià, a company that fully shares the Board’s mission to promote and protect the tourism sector, a vital engine for the economy and culture of our country. Our collaboration also represents a step forward in the Board’s commitment to fostering innovation and sustainability. Together, we aim to continue contributing to the creation of a strategic vision for Spain’s tourism industry,” said Juan Molas, President of the Spanish Tourism Board.
According to José Francisco Adell, CEO of Grupo Julià, “The role of leading sectoral platforms such as the Spanish Tourism Board is essential, both in promoting quality, responsible, and sustainable tourism and in enhancing the recognition and prestige of an industry that is and will continue to be central to our country’s economy. As a key player in this sector, we embrace the great responsibility it entails, and we will strive to bring our expertise and dedication to the Board.”
ABOUT THE SPANISH TOURISM BOARD
The Spanish Tourism Board is a business and professional association founded in 1986, representing various sectors of the tourism industry. One of its main objectives is to communicate the real value of tourism to public opinion and Spanish society, relying on scientific research and analysis of the industry.
Currently, the Spanish Tourism Board is composed of over 100 renowned entrepreneurs and professionals with extensive experience and prestige in the sector.
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Agencia de Comunicación & PR de la Mesa del Turismo de España
Mari Cruz Marina | mcmarina@munka.es
Sara Diez | sdiez@munka.es
